Yahoo!: Will Expand Its Opt-Out Policy to Customized Advertising on — Yahoo.com — Today Yahoo! Inc. (Nasdaq: YHOO) announced that it will offer users greater choice in how they manage their privacy online by enabling them to opt-out of customized advertising on Yahoo.com.
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Larry Dignan / Between the Lines:
Yahoo bolsters opt-out policy — Yahoo said Friday that it will allow users to opt out of custom ads on its network. — The move comes a day after Google provided a one-click opt-out as it integrates DoubleClick into its operations. — Yahoo said in a statement that its policy change was in response to a Congressional inquiry.
Barry Schwartz / Search Engine Land: Yahoo To Enable Opt Out Feature For Customized Ads26 minutes ago