Yahoo! Announces New Privacy Choice for Consumers

Yahoo!: Will Expand Its Opt-Out Policy to Customized Advertising on  —  Yahoo.com  —  Today Yahoo! Inc. (Nasdaq: YHOO) announced that it will offer users greater choice in how they manage their privacy online by enabling them to opt-out of customized advertising on Yahoo.com.

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Discussion: L.A. Times Tech Blog, VentureBeat, Yodel Anecdotal, Valleywag and ClickZ News Blog

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Discussion:

Alana Semuels / L.A. Times Tech Blog: Yahoo lets consumers opt out of targeted advertising.  Everyone rejoice?

MG Siegler / VentureBeat: Yahoo allows you to opt-out of contextual ads knowing you probably won’t want to

Anne Toth / Yodel Anecdotal: Choice in advertising

Paul Boutin / Valleywag: Yahoo’s new ad opt-out

Kate Kaye / ClickZ News Blog: Yahoo Responds to House Inquiry, Allows Behavioral Opt-Out

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Larry Dignan / Between the Lines:

Yahoo bolsters opt-out policy —  Yahoo said Friday that it will allow users to opt out of custom ads on its network.  —  The move comes a day after Google provided a one-click opt-out as it integrates DoubleClick into its operations.  —  Yahoo said in a statement that its policy change was in response to a Congressional inquiry.

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Discussion: SitePoint Blogs and WebProNews

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Discussion:

Josh Catone / SitePoint Blogs: Poll: Will You Opt Out of Google, Yahoo! Ads?

Mike Sachoff / WebProNews: Yahoo Offers Users Better Privacy Options

Barry Schwartz / Search Engine Land: Yahoo To Enable Opt Out Feature For Customized Ads26 minutes ago